That would explain it, but no. I read the editor's column (Gayle Goodson Butler, between friends
) in which she wrote:
Four years ago, we introduced the September Stylemaker issuer, our first issue to focus on personalities who influence style at home and beyond. In 2011, that seemed like a big move for a magazine not known for featuring famous faces. (...) As the world has become more social, so has style.
She mentions blogs, instagram, pinterest, and I think she was also thinking about facebook and twitter as she wrote.
Personally I think it's crazy that we pay so much attention to celebrities and wonder if it's really all that different than it was in the 50s & 60s when non-celebrities devoured magazines focusing on Hollywood actors and lifestyles.
What struck me the most, besides recognizing that I am apparently out-of-step with society as a whole, is that Better Homes and Gardens
seems about ready to embark on a course that will render it as irrelevant to my life as the previous subscription with which I was gifted. I don't know who signed me up for BHaG, but I suspect it was the same person who had a full year of US
sent to my house. I'd leaf through the thing and toss it into the recycling, usually wondering just how many of the names and faces in the issue meant anything to me.
Years and years ago, in the A-Team fandom, one of the authors wrote that she could no longer create stories because, on a cruise, she'd met one of the actors from the series and she could no longer reconcile his reality with her version of his character. That made sense to me and I took it as a warning not to learn too much about the real people behind the characters I love. (Although clearly I am violating this rule when it comes to Vin Diesel. He, Laurence Fox, and Kevin Whately are the only three actors I actively follow. I'm bad with names anyway, but I make absolutely no effort to learn actors' names and I'm old enough that the majority of people featured in US
were unrecognizable and unknown to me.
Once, before the subscription ran out, I sat down and counted the names and faces I recognized. It was something in the order of one person per six pages -- more than I would have guessed but far less (I suspect) than the average US
reader.Edited at 2015-08-28 04:33 pm (UTC)