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I wonder how many other people... - Drinking from the Fire Hose — LiveJournal
and trying not to drown

Date: 2013-05-12 00:08
Subject: I wonder how many other people...
Security: Public
Location:Home and on my corner of the couch
...absolutely *hate* "healthing." I am so annoyed by Lysol's attempt to coin the word I'm thinking of boycotting their products.

This entry was originally posted at http://mrs-sweetpeach.dreamwidth.org/728353.html.
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Maia C
User: maiac
Date: 2013-05-12 14:16 (UTC)
Subject: (no subject)
Follow-up comment. I succumbed to morbid curiosity, and did a Google search. "Healthing" has already escaped its advertising slogan. I found instances outside Lysol's website of "healthing" used to mean, apparently, "making healthy", "healing", or "encouraging healthful habits". So far it seems to be confined to the pseudoscientific frings, but I fear it will infect the general population.

I know, intellectually, that languages changes all the time, so I risk being a language curmudgeon when I object to any particular neologism. But words that begin as advertising jargon set me off. This particular neologism doesn't do anything good: It doesn't describe something new; it isn't more expressive, clearer, or more nuanced than existing words/phrases; it doesn't convey information that existing/words phrases don't. In fact, it was apparently invented to misrepresent and obfuscate. So I say it's spinach, and I say the hell with it.
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